My Brand Identity Vaudeville Hippie
Choosing a Suitable Brand Name
When I was deciding upon a brand identity I wanted to choose something that naturally reflected my passion. I have been learning circus skills for many years, and this played an important of this decision. Visually, the circus theme has limitless potential from the shapes, colours and patterns it provides.
I first encountered the term ‘vaudeville’ when I went to an event in Bournemouth titled ‘Vaudeville Circus and Masquerade Ball’. The night had a range of acts ranging from circus, to burlesque to belly dance and we were lucky enough to see English pin-up and burlesque dancer Anna Fur Laxis and her axe throwing act.
Since then, it has been a visual and creative reference point. I have particularly enjoyed exploring and collecting images using Pinterest and incorporating these ideas into my drawing and craft work. Whilst exploring images for my Pinterest boards I came across these gorgeous costumes by London based Prangsta Costumiers. I simply adore these costumes and feel that they totally sum up everything I love about the circus and cabaret style.
History of Vaudeville
Vaudeville is a style of entertainment first popularised in America in the early twentieth century. Acts would vary widely from belly dance, circus, burlesque, freak (bearded woman etc), the strongman and comedy acts as characterised by Charlie Chaplin, all wrapped up with a strong vintage flavour.
Hippie – A Way of Life
My Partner and I would probably describe ourselves as ‘hippies’, nothing full blown (we pay a mortgage for instance). But we are hippies in terms of outlook on life. Aspiring towards something that sits outside the established norm, of creativity and verging on the unconventional. All underpinned by a massive love of nature and appreciating the wonders of the natural world.
We use our time to practise circus skills, Steve plays guitar and creates music, I dabble with learning to belly dance and yoga.
I knew I wanted to include the word ‘hippie’ in the business name because I just felt it was a strong indication and description of our style and ethos. ‘Hippie’ was in fact the starting point because, as mentioned above, it was something I felt most in tune with. I began with the concept of handmade hippie, unfortunately this had already been used a million times over. So the search was on to find something that uniquely summed up what we are all about.
It was important that ‘Hippie’ remained because it also fits in with the circus theme. Circus skills are becoming popular with people drawn to the hippie style which can be seen at festivals. There are even festivals that are specifically aimed at the circus/ hippie crowd such as Play and Southern Lights (which has sadly been postponed until further notice).
Therefore Vaudeville Hippie was born. It is actually an idea that began in 2012 when I was still working full time as an art teacher. I have adapted this post from my original WordPress Blog. Now in 2016, I have left teaching and have more time to develop the Vaudeville Hippie brand with new ideas and new inspirations that have evolved since starting.
I look forward to reaching out and sharing the next stage of this creative journey.